Seventeen Group are delighted to announce the acquisition of 1st Choice Insurance. Based in Shrewsbury, 1st Choice Insurance business is an award-winning commercial broker, recognised for its client service and entrepreneurial culture. This acquisition enhances Seventeen Group’s motor fleet proposition and is an important step in strengthening the Group’s presence in the West Midlands. 1st Choice employs 39 staff and places £13m of GWP into the market. 

Founders Jason Martin and Callum Watkins commented as follows :- 

We’re incredibly excited to become part of the Seventeen Group. 1st Choice Insurance was founded on a simple ethos: providing great insurance policies with exceptional customer service. We’ve found a natural partner in Seventeen Group, whose culture and values align closely with our own. With their support and scale, we’re looking forward to growing our business and continuing to deliver on our key principle to even more clients. Callum Watkins 

Joining the Seventeen Group is a natural step for 1st Choice Insurance. Our businesses share a strong commitment to people, relationships, and delivering the highest standards of service. This partnership allows us to build on those foundations, creating new opportunities for our team and even greater value for our clients. Jason Martin  

Oliver Thorne Seventeen Group CEO: I’m delighted to welcome the 1stChoice team to Seventeen Group. Their impressive growth is built on a foundation of quality client service and significant investment in sales strategy. Their entrepreneurial culture perfectly complements the direction of our Group and I’m excited to build our business together. 

End of Press Release 

For more information contact Jackie Knight Group Marketing and Events Director 

Jackie.knight@seventeengroup.co.uk 

Tel – 07824 486319